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(please pardon the pics - they're done with my cheap little webcam.)
Look at that. Coke packaged in the slender 250 mL can that energy drinks tend to come in, and just a bare design of a stylized Coke bottle, no big white swirly logo. Isn't it neat? I thought it was. So I bought one, even knowing I was getting only 8.4 ounces for my 99 cents instead of the usual 12 ounces. I imagine that is exactly what Coca-Cola's marketing people were hoping would happen: that because I thought it looked cool, I would buy less of the product for the same amount of money... And I fell for it.
